First of all, can you tell us a little bit about Lapureté and the concept of the brand?
With the rise of Botox, we could see that there was a growing demand from the public for treatment of wrinkles. We felt that there had to be a better alternative than sticking needles in your face and injecting a toxin. We put a team together and spent a lot of time researching available and new treatments. We came across a plant in Western Africa called Okuru that the locals have been using for centuries as a nutritional food and for its skin benefits. The locals are known for their beautiful skin. The science behind Okuru was discovered by French scientists who found that peptides (called ogliopeptides) in the plant penetrate the skin and work in a similar way to Botox by minimising muscle contractions – the cause of wrinkles. Monash University heard about Okuru and performed their own independent clinical trials to test whether it really works. They found that not only does it work, but the average participant in the trial had a 27% reduction in expression lines after only 4 weeks. Lapurete treats more than just wrinkles. There are natural actives, like Okuru, that target sagging skin, eye bags, dark cirles, age spots, dry skin, enlarged pores and UVA damage.
How do your products fill a need in the industry?
Botox is growing by 30% per annum in Australia, however with the growth of Botox there are more people looking for an alterantive. Lapureté provides the solution by not only effectively treating wrinkles, but also other skin concerns to provide a more youthful appearance than just Botox alone. The range is made with natural ingredients without any parabens or petrochemicals so it is not only effective, but safe to use as well. As a Chemical Engineer, the purity of the range is something that i am very passionate about.
What are your thoughts on the difference between holistic and technologically advanced skin care?
Traditionally these have been mutually exclusive. Either a customer would purchase a natural skin care line that was pure and safe to use, but lacked anti-ageing efficacy, or they would purchase a synthetic range with potentially good efficacy, but contained ingredients such as parabens and petrochemical derivatives. One of the main dricving forces behind lapurete was the desire to resolve this compromise. We felt that it was possible to have a natural skin care range with as good as or better efficiancy than the top end synthetic ranges. We are pioneering the concept of the natural cosmeceutical in Australia and overseas.
What would be the first product you would recommend people try from your range?
The range is designed to be used as a set. It is a simple 3 step system;
Day: Step 1 – Cleanser. Step 2 – Eye cream. Step 3 – Day cream.
Night: Step 1 – Cleanser. Step 2 – Eye cream. Step 3 – Night cream.
So, the best result is achieved when all the products are used together. For example, there’s no point treating crow’s feet with the eye cream but having no UVA protection for the rest of your face and causing more damage. However, sometimes people only want to try a single product first and that product would depend on what concers them the most.
What is next for Lapureté?
We have another 2 ranges we are devloping at the moment. They are both cosmeceutical and both under the banner of “Nature’s Alternative to Cometic Surgery™”. We have kept them under wraps at the moment until they are launched which will be in the next 12 months.
If you would like to know more about the Lapureté brand; or purchase any of their product range, please visit their website. And stay tuned, as I will be posting my review of the skincare range soon!