Product Review: O&M Rootalicious

Where to start with O&M’s Rootalicious… First things first – best product name ever. Secondly, I am really growing to love O&M’s packaging. All of their products look amazing sitting on the shelf which means I’m always more than happy to have them on display and Rootalicious is no exception. One thing that Rootalicious doesn’t seem to have going for it as much as other O&M products I’ve used in the past is the fragrance. It has no real scent that I can pick up on, so I was slightly disappointed by that. Getting past that small factor, this product works miracles on my flat hair. To use, you can apply the foam just to the root area to give added lift, or comb it through your hair to add volume in all areas. The directions don’t actually state whether or not you’re supposed to apply the product to dry or damp hair, so I tried both and definitely think that damp hair (prior to blow drying) is the way to go. The results were nothing crazy, but obvious. My hair looked fuller and definitely had more body and lift in the root area. O&M Rootalicious retails for $29.95 AUD and can be purchased online from Australian beauty retailer Adore Beauty. (note: I was sent this product for consideration for review)