I like to think I’m a pretty decent person. Wow, that sounded a little egotistical, didn’t it? Let’s try this again… I mean, I eat the free-range eggs, I always recycle, I never use beauty products that test on animals, and I smile at random people in the street, just because. But I have to admit, my first thought when trying on a pair of skinny leg jeans or cute little summer dress isn’t: “I wonder who made this.” It’s usually more along the lines of: “Does this make my legs look fat?”
Meet Your Maker is the new campaign from Ethical Clothing Australia, the government-funded initiative ensuring Australians workers are being treated as they deserve. The aim of their new campaign is to bring the awareness back into fashion about the people behind your fab new threads. With a great group of Australia’s top designers on board, you – the buyer – are now free to check out the men and women who are hard at work to bring you the best of the best in Aussie fashion. When you stop by one of their retailers, you’ll notice the little eco-friendly swing tags with all the info you need to track down your ‘maker’ online. And with over tens of thousands of Australian brands still undercutting their garment makers, the campaign is trying to bring back the awareness we have all lost (myself, included!) around fair trade in the world of fashion.
And, as a little ‘did you know?’ side note, you can look for the Ethical Clothing Australia trademark on any garment produced in Australia, which shows that each and every worker involved in its production were treated and paid fairly. So next time you make everyone in the store stop and reassure you that ‘no, your ass doesn’t look massive in that skirt!’… Take a moment to think about the people behind the scenes who are working hard to make you look so good. Because, let’s face it, you probably look HOT.
Visit Meet Your Maker to learn more about this iniative.