If you live anywhere other than Sydney and Melbourne you might want to avoid reading this post because it’s likely to trigger a severe case of shopping envy. Want It Now is a new company appealing to the burning need for instant gratification inside all of us. If you’re anything like me you’ve often been caught out in the situation where you need something ASAP and without the time to get to the shops you are forced to purchase online. Apparently the co-founders of Want It Now have experienced the same situation, as after one day of scrambling to find a same-day delivery service for a last-minute wedding gift, the idea to start their own company was formed. Want It Now is launching a new website that will enable members to take advantage of special offers from the 50 retail partners (covering a broad range of products from clothing and beauty to gourmet food and costume hire) and have products delivered the same day to their door. Other benefits available when ordering via Want It Now include real time tracking of your parcel, and the option of receiving a text notification alert you prior to your delivery.