How To Achieve the ‘Playfully Wavy’ style from Watson X Watson

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Fashion week hair and makeup can often seem quite, well… unwearable. One of the more wearable hair style options I saw at Fashion Week 2015 was featured at Watson x Watson. This playfully wavy hair is easy to recreate, and Schwarzkopf’s National Technical Educator Grant Withnell is here to tell us how. Simply follow these steps:

1. Start with clean hair, shampoo and condition your hair and towel-dry. Apply a treatment or oil to help detangle and smooth the hair surface – go for one that will also help protect against heat damage.

2. If you have naturally wavy or curly hair, spritz with a sea salt spray or spray gel to help set your natural curls.

3. For straight or fine hair, comb a large dollop of volumising mousse through wet hair.

4. Remove any excess moisture with a blow dryer before you start the styling process. To get more volume, flip your head upside down and scrunch with your hands.

5. Once excess moisture is removed, use a small round brush, blow dry sections of hair and roll the brush away from your face. If your hair is long, first divide it into four sections from ear to ear and straight down the centre, securing each section with a clip. Then complete the blow dry one section at a time. Tip: start at the nape or underneath section of your hair and direct the nozzle of your hairdryer directly down the hair shaft so the air is blowing along the mesh of hair. This will make the cuticle layer sit flat and reduce fly-aways.

6. Now use a curling iron, the size of the curl/wave will depend on the width of the curling iron. Wrap 1-2 inch sections of hair from mid-shafts to ends only (leave the roots straight). Curl random sections of hair in different directions to create a more haphazard, rough texture.

7. Gently tousle your hair with your hands or a paddle brush to break up the curls.

8. Finally, finish with a spritz of lightweight hairspray all over your hair to hold it in place all day.

Not sure what to use to achieve this look? Grant recommends these six products from Schwarzkopf:

Be sure to let me know if you try out these steps to achieve the playfully wavy look. I’d love to know how it worked out for you! I might just have to try them out for a very special event I’m attending on Saturday night…

Hair @ PFW – Vivienne Westwood

When I first saw this hairstyle, I immediately thought of how well it would work with a paired down autumn/winter outfit. The trick for me will be balancing the fine line of making it look casually tousled and not like I’ve just stepped in from a blustery storm. Pantene‘s Global Stylist Ambassador Sam McKnight created this hair look at Vivienne Westwood, inspired by the romantic heroines of the Rubens. “I wanted to create a hair look that was both reminiscent of the past but at the same time extremely modern. Texture plays a key role in this hair look, so we used lots of Pantene Pro-V Curl Defining Mousse to create an incredibly full and textured effect that has a ‘lived in’ quality to it and brilliant juxtaposes against the fluidity of the soft makeup look”

To get the look yourself –

· Start with freshly washed and conditioned hair. (At Fashion Week, Sam and his team used Pantene Pro-V Aqua Light Nourishing Treatment to treat the hair and improve condition.)
· Apply a moderate amount of Pantene Pro-V Curl Defining Mousse through the hair with your hands and then run each section through from root to end with a wide tooth comb.
· Roughly blowdry the hair using your hands to break the hair up and create a natural finish. (To create more texture use a large barrelled curling tong to create a soft wave in the hair – starting from the underneath section at the back of the head and working upwards.)
· Brush through the hair with a wide soft bristle brush to loosen the curls and create a wave effect. Spray the hair all over with Pantene Pro-V Body Builder Hairspray to add further texture.
· Take a small section of hair from either side of an imagined centre part, twist them over each other and pull down to the opposite side, then take an equal small section of hair from the front of the head from further down the head in line with the lower temple and twist the hair pieces together and then bring each side together at the back of the head and secure with elastic (this creates a natural hair band which helps to anchor the style in place).
· Take the section of loose hair at the back of the head and tie with elastic a short way up from the bottom of the hair to create a very loose pony tail, then roll the tail up and tuck the tail of the ponytail under the natural hair band and pull through to create a looped roll of hair.
· Pull random pieces of hair out of the loop to emphasise the texture and create an undone finish. Spray with Pantene Pro-V Stay Smooth Hairspray to set the style in place.

Hair @ NYFW – Peter Som

It’s that time again… New York Fashion Week time. AKA one of the many times of year when I long to return to New York. If only to relive the moment when I argued with the sales assistant at Sephora about the shading of Givenchy foundations. Ahh, memories. It’s also a great time to start gathering hair and makeup inspiration from the runway (and for most people to try things out and have them work, unlike myself who tries things out only to have them fail spectacularly).

First up – Wella Professionals Global Creative Director Eugene Souleiman’s look at Peter Som. “The Peter Som collection this season is very pared back and led by strict shapes and colours, so I wanted to create a graphic look that worked with the collection but at the same time was not too harsh. This look is all about tension; tension from the contrast of the small sleek head shape against the full wildness and texture at the back of the hair, and tension between the shine and precision of the top section against the arid rawness of the longer lengths” I don’t know about you but I think this arid rawness looks pretty amazing –

To get the look yourself –

· Start with clean freshly washed and conditioned hair, using Wella Professionals Enrich Shampoo and Conditioner.
· Prep hair with Wella Professionals Stay Brilliant Color Protecting Lotion and then blow dry with a round brush to create texture.
· Section the hair at the front of hair and create a deep side parting. Smooth hair down and spray with Wella Professionals Perfect Setting to create a sleek finish, comb this through so that the hair is flat to the head and finish with Wella Professionals Stay Styled hairspray – spraying close to the hair to give a gel like finish.
· Pull the hair back behind the ears and create a low, tight pony tail at the nape of the neck.
· Spray the ponytail with Wella Professionals Ocean Spritz Beach Texture Spray to add texture and twist hair into a bun and secure with hair pins. Set the hair by applying heat from a blow dryer.
· When hair is completely dry, remove the pins and pony tail and allow the bun to come undone so that the hair falls on the back of the head in matte, textured waves.
· To create more volume and texture, lift random sections of the hair and back brush with Wella Professionals Stay Styled hairspray.

Hair @ Milan Fashion Week – Blumarine

Today we’re jet setting across to Milan Fashion Week – specifically the Blumarine show, where Pantene’s Global Ambassedor and renowned international stylist Sam McKnight took the reins. The theme for the show was “La Dolce Vita Modern”, and the hair looks fresh, natural and most importantly – wearable. “I wanted the girls to look like the stars of a Fellini film, but in a young, fresh way. The collection was very sexy and glamorous and I wanted to let the clothes do the talking, so I created a fresh young pony tail that didn’t appear over-groomed to create tension between the clothes and the hair, a modern twist on La Dolce Vita Bombshell look,” says Pantene Global Style Ambassador, Sam McKnight. Want this look for yourself? Follow these easy steps:

01) Wash hair with Pantene Pro-V Nature Fusion Shampoo & Condition for a light, floaty finish with no additional weight.

02) Apply Pro-V Nature Fusion Leave On Creme to damp hair to add extra nourishment for the hair and to counter any of the negative effects of overstyling.

03) Apply Pro-V Body Builder Mousse to the root area and blow-dry in to create volume at the crown. Leave the rest of the hair to air dry for a natural look (or alternatively, blow dry using a paddle brush if you have less time)

04) Use a medium barrelled curling tong to add natural looking summery waves to the bottom lengths of the hair and backcomb the crown section using a fine tooth comb to create lift at the roots.

05) Using a soft bristle brush, smooth the hair back over the backcombed section and secure into a low polytail at the nape of the neck.

06) Leave the front section loose in a natural parting and tuck behind the ears, allowing a few tendrils to fall free to frame the face. Pull a small section of hair free and wind it around the base of the ponytail to cover the elastic.

07) Finish with Pro-V Body Builder Hairspray to set the style in place.

Hair @ NYFW – Jeremy Scott

More New York Fashion Week goodness, this time with ‘Barbie Goes Country’ hair madness at Jeremy Scott. Wella Professionals were on board to do the hair styling for the show, and Eugene Souleiman (Global Creative Director, Wella Professionals) had this to say: “I wanted to have fun with the hair and create caricatures as an extension of the girls’ personalities. The collection had a ‘Wild West’ theme featuring cactus and pony-skin prints, but in true Jeremy Scott style, he used lots of bright color and brought a sense of fun and energy to the clothes, and I wanted to do the same with the hair. So we started with a very fresh and pretty, cowgirl look with pigtails in ringlets, but then created a ‘50s style ultra high glamorous bouffant wave on the top of the head. The contrast of the young pigtails against the sophisticated top section created a sense of drama and surprise.” Feeling a bit ‘wild wild west? Get the look yourself –

01) Start with freshly washed and conditioned hair using Wella Professionals Enrich Shampoo and Conditioner.

02) Prep wet hair with Perfect Setting Blow-Dry Lotion, and blow dry to create a smooth texture. Tong the hair using a wide barrelled hair tong and clip each curl and leave to set.

03) Once the hair has cooled, keep the top section (about 6 curls) pinned on top of the head, and create two sections (parted at the back of the head) in the bottom section. Take each section at a time and gently back comb right at the roots to create a little volume, then fasten in to a low ponytail with elastic and twist the curl into a defined ringlet. Spray with Wella Professionals Super Set Finishing Spray to keep the ringlet in place.

04) Release the top section and back comb each piece to half the length of the hair using as fine toothed comb, the hair should stand up on its own and provide a structure for the ‘bouffant’.

05) Smooth the hair in to one section using a soft bristle brushed, sprayed with Wella Professionals Super Set Finishing Spray, and twist in to a high side flip. Spray with Wella Professionals Super Set Finishing Spray to hold the style.