It takes a lot for me to stray from a makeup product that I have an established ‘holy grail’ for. In this case, mascara. I’ve been loyal to Lancome’s Hypnose mascara for a few years now, and it always feels like a huge waste of money to try anything new because nothing else ever seems to compare. This mascara was sent to me to try and I was in the mood for something different so I decided to give it a go. I’m so glad that I branched out and tried something new because I love this. My biggest problem with mascara is that nearly every product I’ve tried transfers onto my eyelids as soon as I apply it. This does not. Nor does it clump on my lashes, smudge, or flake throughout the day. It has a dry formula (which I personally like, because I feel that it helps build length without getting too gloopy), and a large brush that separates the lashes easily. The Max Factor False Lash Effect Mascara retails for $24.95 AUD and is available for purchase from Priceline (note: product was sent for consideration for review).